Your Childhood Your Dream
carter's Annual Report
Typography
Printing
Book Design
I selected Carter’s Inc. annual report to redesign. Carter’s emphasizes high-quality, friendly products, and uses blue as their main color, but I employed different colors to express neutral gender. Orange is the project’s spot color. The graphic elements used are the circle and the line, which connect with two keywords—bubble and friendly. I communicate that Carter’s produces children's apparel through four icons (girl and boy’s clothes, and play clothes).
