Enlightenment Summer Music Festival

Branding

Printing

Typography

Art Direction

CASE OVERVIEW

A brand identity project for the Chamber Music Society of Taiwan to promote their Enlightenment Summer Music Festival. The goal was to create a classical yet contemporary look to attract a wider audience.

MY ROLE

Led the full visual system, including logo, program booklets, posters, and event signage. Directed photography and color palette selection to align with the theme of musical discovery.

Outcome

Brand identity received praise from performers and attendees, increasing engagement and attendance for the event.

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